Every screen
Reach viewers on phones, tablets and laptops in the apps and sites they use every day.
Online video and OTT
Online video and OTT, built to be watched.
Video ads in the shows, clips and streams people watch on phones, tablets and laptops. Planned, edited and optimized by our team.
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Illustrative creative for a fictional brand, built by our team.
How it works
How online video and OTT advertising works
OTT means shows and films streamed over the internet. Online video covers the clips, news and creator content people watch across sites and apps.
Programmatic buying places your video in front of the audiences you choose, next to content that fits your brand.
We optimize toward views that finish, so budget goes to the placements people actually watch.
1Someone presses playOn a phone, tablet or laptop.
2We check the fitAudience, content and placement, in milliseconds.
3Your video runsWe track completion, clicks and visits.
Why Live Buz
Why run video with us
Fully managed, creative included, and reporting you can read in five minutes.
Skippable and non-skippable
Choose formats for awareness or for a full message, and we balance them in the plan.
Context that fits
Place video next to content that matches your brand and your audience's interests.
Video edited for you
We cut 6, 15 and 30 second versions from your footage and build end cards that drive action.
Interactive video
Add hotspots, end cards and QR codes so viewers can act on what they see.
Optimized for completion
Budget shifts toward placements where people watch your video to the end.
Formats
Online video and OTT formats
In-stream video
Pre-roll, mid-roll and post-roll ads inside streamed shows and clips.
Out-stream video
Video that plays in articles and feeds, outside a video player.
Interactive video
Hotspots, end cards and shoppable overlays that turn views into visits.
Measurement
Prove the impact, clearly.
Every campaign comes with reporting in plain language: what you spent, what people did, where results came from and what we changed next.
ViewsCompletion rateViewabilityClicksWebsite visitsConversions
Creative included
No creative? No problem.
Self-serve platforms ask you to bring the ads. Our team designs, edits and builds every one, included in every plan.
See rich media examplesPair it with other channels
Most plans combine two or more formats so each one does its job.
FAQ
Online video and OTT questions
How is online video different from connected TV?
Online video and OTT run on phones, tablets and laptops. Connected TV runs on the TV itself. Many plans use both.
What video lengths work best?
We usually build 6, 15 and 30 second versions so each placement gets the right length.
Do I need a finished video?
No. We can edit one from your existing footage, photos and brand assets.
Can people skip my ad?
Some formats are skippable and some are not. We choose the mix based on your goal.
How do you measure results?
Views, completion rate, viewability, clicks, website visits and conversions.