Premium, brand-safe inventory
Your spots run in quality streaming apps and networks, with brand safety checks on every placement.
Connected TV advertising
Connected TV advertising, fully managed.
Put your brand on the biggest screen in the house. We plan the campaign, build the creative and run it across premium streaming apps.
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Orchard Press
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Ad · 0:12
Illustrative creative for a fictional brand, built by our team.
How it works
How connected TV advertising works
Connected TV ads are video ads that play inside streaming apps on smart TVs, streaming sticks and game consoles.
Programmatic buying means you pay to reach the households you choose, not a whole channel audience, and every view can be measured.
Run it alongside linear TV to reach the streamers you are missing, or on its own as your TV plan.
1A viewer starts a showOn a smart TV, streaming stick or console.
2An ad break opensThe slot is checked against your audience and plan.
3Your spot playsWe track reach, completion and visits afterwards.
Why Live Buz
Why run Connected TV with us
Fully managed, creative included, and reporting you can read in five minutes.
Live sports and big moments
Time campaigns around live games and major events, when viewers are paying the most attention.
Frequency control
Limits on how often each household sees your ad, so a commercial break never shows it twice.
Creative made for TV
We edit your footage into 15, 30 and 60 second spots and handle every technical spec for you.
Shoppable and QR formats
Viewers scan the screen with their phone to shop, book or learn more, right from the couch.
Reach beyond linear TV
Add the streaming audience that traditional TV buys miss, without buying a full network.
Formats
Connected TV formats
In-stream spots
Pre-roll, mid-roll and post-roll video in 15, 30 or 60 seconds, before or between shows.
Companion and overlay ads
Banners, branded frames and overlays that sit around content without stopping it.
Shoppable CTV
QR codes and calls to action that move viewers from the TV to their phone.
Measurement
Prove the impact, clearly.
Every campaign comes with reporting in plain language: what you spent, what people did, where results came from and what we changed next.
ImpressionsHousehold reachFrequencyCompletion rateWebsite visits after viewingConversions
Creative included
No creative? No problem.
Self-serve platforms ask you to bring the ads. Our team designs, edits and builds every one, included in every plan.
See rich media examplesPair it with other channels
Most plans combine two or more formats so each one does its job.
FAQ
Connected TV questions
What is the difference between connected TV and OTT?
Connected TV is the device, like a smart TV or streaming stick. OTT is the streamed content itself. Campaigns usually run across both.
Where do connected TV ads run?
Inside ad-supported streaming apps, network apps and free streaming channels, on smart TVs, streaming sticks and game consoles.
Do I need a TV commercial to start?
No. We can cut a spot from footage you already have, or plan a shoot with you.
How do you measure results?
Impressions, reach, frequency and completion rate, plus website visits and conversions from people who saw your ad.
How fast can we launch?
Most campaigns go live two to three weeks after the brief.