As user behaviour and expectations change, new trends are forecasted for copywriting in 2021.

Content marketing is the most cost-effective way to grow your company.

And mastering copywriting gives you a full toolset that can help you stand out amongst the millions of pieces of content published everyday.

So when new tends emerge, it’s best to be the first mover and really shine!

It’s important to note that user behaviour can change drastically, and copywriters should be able to adapt and thrive, in order to enhance their work. It’s always important to stay informed on the latest copywriting & content trends in order to stay relevant and appeal to the appropriate target audiences. 

Let’s dive into everything you need to know about copywriting in 2021!

1st Copywriting in 2021 Trend: Storytelling

Storytelling is always important within digital marketing and copywriting. It’s essential to understand that the most effective strategy; is not always forcefully advertising content and copy related to the “BUY NOW” attitude. Instead, it’s crucial to showcase authenticity while tapping into the emotions of specific target audiences. 

One of the most powerful ways to showcase digital storytelling is producing testimonials and case studies. According to a Boast report mentioning content marketing/copywriting trends most B2B marketers consider customer testimonials (89%) and case studies (88%); as one of the most effective tactics in this sense. 

It’s important to avoid writing generic pieces of copy, and instead simply write about what inspires your product/services. Also detail answers to questions such as: What things did your consumers struggle though? And how did you help them? When creating this type of content. 

If you need help to create content, there are great content marketing softwares such as StoryChief, you will be able to deliver a strong impression about your brand in the mins of your potential customers. This will help you to increase your chances of getting more conversions.

2nd Copywriting in 2021 Trend: Unique Types of Content

Another trend to remember is that different types of content that can be employed. There is always different types of content, and therefore the potential for niche copy is also needed along with that.

An example of this different type of content could be podcasts. For copywriters this means producing all the complimentary writing material that a podcast needs, including the written notes, the descriptions, and the transcriptions. Also, the written promotional material copy shown on social media. 

Struggling to find a place to start? Our post about free tools to use for content creation can be helpful!

3rd Copywriting in 2021 Trend: Use of Emoji’s and Slang Within Copy

The last copywriting trend to keep in mind is including more emoji’s and slang within copy, if your target audience is Generation Z. It’s important to note that emoji’s and slang, have been seen in online marketing on social media, for certain brands for a while now.

Particularly when it comes to copywriting & content writing. For professional copywriters of companies or clients whose target market includes Gen. Z, it’s important to follow a couple of Gen. Z targeted feeds or blogs; to keep informed of new words, styles of copy etc. To write for any audience of any age. 

Implementing these type of trends and strategies effectively, will level up your copywriting and content marketing actions! 

Author: Rajan Ohm – Digital Storytelling, Content Creation, & Digital Marketing Specialist at R.O. Digital Marketing Solutions.

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