We assisted Civic Optical, Toronto’s source of eyewear, with a total redesign and rebuild of their e-commerce website. 

While working with the Civic Optical team we decided on a luxurious, fresh and clean approach to the company’s website rebrand and redesign. The focus was to be on the products and services, so through the use of simple images, brand colours and a modern design, we were able to give Civic Optical a sleek new website design. Through the redesign, we redefine consumer segments to better understand their purchasing behaviour and through the implementation of Shopify we seamlessly allowed sales.